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KERANGKA TEORITIKAL STRATEGI PEMBELAJARAN KOPERATIF DALAM SASTERA ARAB. KESANNYA TERHADAP SIKAP, MOTIVASI DAN PENCAPAIAN …
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iefpedia.com
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The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education)
NICOLAE TIBERIU ALEX Pop
Proceedings of the International Conference on Business Excellence, 2018
The brand of a university is the result of the interaction between the vectors it uses to position itself in relation to its stakeholders. Among these, high school students who aspire to become students play a key role. The way in which the university is perceived by its main recruitment base (the high school environment) is crucial for the capacity of the university to recruit the best qualified candidates. Considering there is a lack of a coherent project by either the higher education system or the secondary education system that looks into the high school students’ choice of an educational trajectory, there is a need for in-depth research about the motivational mechanism that drives future students to opt for a certain university. In order to fill this gap, the present study aims to research the vectors that drive the high school students’ choice of a university programme. It is a quantitative, sample research conducted on high school students in the last year of their programme...
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ISU KEPENDUDUKAN DALAM PERANCANGAN BANDAR: SATU TINJAUAN PELAN PEMBANGUNAN KOTA BHARU BANDAR RAYA ISLAM
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iefpedia.com
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University graduate recruitment and selection as a part of business strategy: A case of an emerging market
Bajram Fejzullahu
Corporate and Business Strategy Review
Kosovo businesses are mostly small and medium-sized in structure and have a very large weight in terms of the employment of university graduates in the country. In this regard, the main purpose of this study is to present the challenges which businesses in Kosovo are confronted with during the process of recruitment and selection of university graduates. The study uses mainly primary data, which were collected through an online questionnaire in a purposive sample of businesses operating in Kosovo. The questionnaire includes structured questions mainly with alternative and dichotomous questions, as well as an open question. This study uses the Pearson correlation and t-test for hypothesis testing, while the results are generally presented through tables and graphs using Statistical Package for the Social Sciences (SPSS) software. This study comes to the conclusion that the biggest challenge faced by Kosovo businesses in the process of recruiting and selecting university graduates is ...
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The Organizational Attraction at Company-owned University
Rocky Rocky
International Research Journal of Business Studies, 2016
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1st East Coast Economic Regional Development (ECER) Conference 2008
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iefpedia.com
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Factors, Affecting Students' Decision to Enroll in a University
Klim Popov
2019
Globally, Higher Education Providers are seeking new ways of increasing student recruitment and diversify economic growth. The market in Dubai for higher education is very competitive originating``excess educational supply.'' In the case of Dubai, the factors which students consider may vary due to a diverse background of the students and a wide selection of study options. Analyzing and forecasting student choice factors enables a university to take the right strategy, position on the market. Therefore, a university should be able to distinguish itself by focusing on factors which students consider locally, instead of known common aspects which over universities overseas consider for their students. Two surveys were conducted highlighting the decision factors. Secondary research created the foundation for the primary research targeting Dubai-based students. In total, 75 current and 220 potential students participated in the survey, where demographics, factors, and preference of university location were examined. To analyze the data, the mean analysis and MANOVA were used. Also, an integrated marketing communication (IMC) analysis of the brand was conducted. The researchers observed a significant difference between Dubai and the global market. Results reveal that majority of the students consider degree recognition as the most important aspect of their education, followed by career after graduation, academic excellence, and practical approach. There was no direct correlation between the location and a final decision to join. The list of recommendations was created to enhance the IMC practices in the niche market, including conventional and digital marketing, events and PR. One of the limiting factors of this research can be considered the diverse sample of respondents (nationality, curriculum, residency location). This research serves as a foundation for marketing campaigns for Dubai universities and can contribute to the strategic roadmap by focusing on prime factors affecting students' decision.
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Consumer behaviour on MBA colleges
hussain Padrawala
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International Journal of Management Sciences and Business Research, 2013 ISSN (2226-8235) Vol-2, Issue 10
DANIELA-ROXANA Andron
The main issues considered by the research are referring to the general context of the academic education and the Romanian higher education system, aiming to identify deficiencies of the system, criteria for selecting the University that provides most adequate knowledge and competence for graduates and understanding of the directions for a career-oriented educational system, at the present as well as for the next future, identifying needs for a better career-oriented instructional system. The paper also aims to identify whether the educational system and particularly university studies meet the needs of students of economical sciences faculty for professional insertion. The study searched for opinions expressed by students and by their professors in order to formulate solutions that might improve teaching processes at this level.
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Identifying the Secondary School Graduates´ Preferences for Selecting the University and Effectiveness of Selected Marketing Tools
Eva Sventekova
EDULEARN Proceedings, 2019
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